Case Study 18:
CRM Implementation

Initial Situation

A local supplier of energy required more recognition as a partner in supporting the efforts of citizens, local authorities and companies to develop a decentralized and autonomous energy supply.

Solution

  • Engaged to develop a call center strategy and facilitated CRM related workshops
  • Gathered business requirements and defined future process design for the new customer care center and sales force automation
  • Redesigned business processes, extracting functionality from the processes and representing it using the Cambridge Functionality Matrix
  • Scoped and developed SQL scripts for customizations

Results

Successful implementation of the customer care center and sales force automation.


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